Media culture
Lifestyle was introduced in the 1950s as a derivative of style-[14]
"Lifestyles"; The cultural industry's recycling of artwork styles represents the transformation of what once possessed a negative moment [shock, emancipation] into a commoditized quality.
Theodor W. Adorno noted that there is a cultural industry that includes the mass media, but that the term "mass culture" is inappropriate: [15]
In our drafts we spoke of "mass culture." To strip the term from the very beginning of the definition favored by its proponents: it is a case of culture, a form of contemporary art that is spontaneously popular with the masses.
The media culture of modern capitalism tends to create new "lifestyles" to drive the consumption of new goods-[14]
Diversity exists more effectively in the mass media than ever before, but this is not an obvious or remarkable gain. In the late 1950s, Homogeneity for the purpose of capital expansion was counterproductive to capital expansion. New demand for new goods must be created, and this requires the resumption of at least the negativity previously removed. The new cult, which had been the authority of art throughout the modern era, went back to the expansion of capital from its origins to the period of post-war integration and stability. But this pessimism is neither shocking nor liberating, as it does not herald a transformation of the basic structures of everyday life. On the contrary, It co-opted a dynamic that pessimizes both its new dirt and corruption in the production of "different" commodities through cultural industrial capital.